9/16/2023 0 Comments Game like jetpack joyride online![]() Within half a year, Jetpack joyride would pass 500k downloads on mobile, however it was when the game went free-to-play - at the time a an unproven and - to many - crazy way of delivering a mobile game - that it really shot into the stratosphere. Regardless of your thoughts on in-game monetisation, and whether it has gone too far, the arrival, and success of Jetpack Joyride did give hope to many smaller studios that they could follow suit, create a popular game, have the confidence to price it as a 'steal' and still receive a consistent income stream. Although other titles such as Angry Birds which was released a year later continued to use the premium pricing, albeit temporarily, Jetpack Joyride showed that a game which incorporated this method of monetisation could prove to be a financial success. Jetpack Joyride also marked a subtle but major change for Halfbrick Studios and perhaps for mobile gaming as a whole, being the first of Halbrick’s games to incorporate IAP’s, while Fruit Ninja had been a paid upfront game, albeit for a very cheap price. Jetpack Joyride followed on from other games published by Halfbrick Studios such as Age of Monsters and Zombie Dash by featuring their - now iconic - Barry Steakfries, a stereotypical brunette action hero type. ![]() One of the earliest mentions from was the game hitting high on our Quality Index, a feature which racked up the most popular games. But the critical reception of the game is most certainly well documented. Jetpack Joyride’s development cycle is not as well documented as other smash hits such as Angry Birds. As we reported back in 2019 after a significant slump, the Australian games industry has begun to bounce back in recent years. ![]() Halfbrick Studios is also a perfect product of the vibrant state of the Australian game market at the time, and the heights many are hoping to match again. If Fruit Ninja propelled them to mobile stardom, then Jetpack Joyride would be the game that cemented it. Halfbrick Studios’ next game would come to define the kind of addictive and long-lasting gameplay experience you can get from mobile. However, although Fruit Ninja itself has remained a strong brand, with the last entry for VR in 2016, the game was somewhat of a one-trick pony. Alongside games such as Angry Birds, Fruit Ninja became one of the “go-to” games for bored adults, hyperactive kids and proved to be the perfect showcase for the bigger screen of the newly launched Apple iPad. Their first major hit was the perennial Fruit Ninja, a simple game where users swiped on the touchscreen to slash fruit as it bounced across the screen, while avoiding slashing bombs. Having always had its roots in portable play, it developed titles for the GameBoy Advance and Sony’s PSP before making the jump to mobile. Halfbrick studios was founded in 2001 and is one of the oldest studios that we’ve covered so far. ![]() ![]() Jetpack Joyride is a simple, side-scrolling endless runner that nonetheless marked the birth of many elements we now commonly associate with mobile gaming, such as the shift from premium to “freemium.” So how did Barry Steakfries, the Jetpack Joyrider himself come to embody the endless runner genre? Let’s find out. Last month we covered decade-long mega-hit Subway Surfers, and this time we’re touching on another enduring classic of the mobile genre. What led to their creation? What made them such a success? And how might these enduring hits inspire today's creators to make their own mobile megagames? In our regular Mobile Masterworks feature we take an in-depth look at the story behind the biggest mobile franchises and apps around. ![]()
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